CLIENT OVERVIEW
Havaianas, a renowned Brazilian brand specializing in sandals, flip flops, and footwear, required a distinct experience for their US customers. They had an SFRA (Storefront Reference Architecture) based core cartridge which needed enhancement to cater to the specific needs of the US market.
Business Requirement
The primary business need was to create a US layer on top of the existing core site, offering different experiences and features for the US market. This project encompassed building a site from scratch and providing ongoing support, including bug fixes, new feature integrations, and a major redesign.
Solution Approach
1. Core Cartridge Development:
– Developed a common core cartridge to support multiple sites, ensuring reusable logic across different regions.
2. Global Site Development:
– Built a global site for the brand using MVC-based architecture.
3. System Integrations:
– Integrated multiple systems such as Teamwork OMS/CRM, SFSC, and SFMC.
– Utilized Mulesoft as a middleware for real-time data synchronization.
Functionality Plugins:
– plugin_wishlists
– plugin_sitemap
– plugin_seo
– plugin_googleAddressSuggestion
– plugin_giftcertificate
– plugin_dis
– plugin_applepay
– plugin_instorepickup_usa
– int_marketing_cloud
– int_handlerframework
– int_gtm_sfra
– int_zerodollar
– int_zenkraft_sfra
– int_yotpo_sfra
– int_yapoli_core
– int_teamwork_crm
– int_teamwork_chq
– int_google_recaptcha
– int_feedonomics
– int_facebook_pixel
– int_clearsale
– int_avatax_sfra
– int_avatax_svcclient
– bm_yotpo
– bm_avatax
– bm_job_components
app_storefront_market_usa
Customizations
Real-Time Data Sync
Customer, order, and product data synchronized in real-time between SFCC, Teamwork, and SFSC using Mulesoft.
Shipping and Returns
Self Return and estimated shipping date management using Zenkraft.
Fraud Prevention
Implemented Clearsale and Google reCaptcha v3 for fraud detection and prevention.
Tax Calculation:
Integrated Avatax for real-time tax calculation.
Analytics and Tag Management
Integrated Google Tag Manager and Google Analytics.
Email Marketing
Utilized SFMC for transactional and marketing emails.
Digital Asset Management:
Employed Yapoli as DAM for real-time product image storage and display.
Features
- OOTB Wishlist Integration - BOPIS (Buy Online Pickup In Store)
Other Key Features
- OOTB SEO Plugin for generic SEO features - Google Address Suggestion Integration
Project Timeline
– Initial release developed over 6 months.
– 2 years of ongoing support provided, including general bug fixes, new feature integrations, and a major redesign.
Payment Methods
OUTCOME
The implementation of a US-specific layer on top of Havaianas’ global site resulted in a tailored shopping experience for the US market. The robust integrations and customizations ensured seamless real-time data sync, enhanced fraud prevention, and improved overall site performance and user experience. The continuous support and subsequent major redesign have helped Havaianas maintain a competitive edge in the market.